Some examples could include:Īs you can see, they can be a normal name combined with some sort of action, or a phrase that describes their behavior. Usually we try for a descriptive name, something that is short (a few words), but also gives a sense of what the brand persona is all about. In this section you will give your brand persona a suitable name. As you can see below, the various tabs include: brand persona, awareness, search, purchase and consumption, post sales, fine-tune the map, and then the map is produced. You then work from left to right through the various worksheet tabs, to populate and select items for your final journey map. This provides basic instructions to follow. When you open the template, you will start at the “information” worksheet. You start off by downloading the free template by using the download link that has been provided at the top of this article. And here is another example, this time for “Bargain Barry”…
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